About us
Ella & Rose was born at the desk of a restless student, with a passion for style, substance, and trending fashion. Ella & Rose embodies the mysterious yet understated spirit of the city and is known for its refined, trendy pieces that make every wearer shine as the best version of themselves. This obsession with creating confidence through clothing grew into viral social media content that resonated with people across Europe, drawn by the sense of accessible luxury we have become known for. Today, the Ella & Rose brand ships to more than 6 countries and has grown into a universal concept, beloved by fashion lovers.
Ella & Rose offers a world of contemporary fashion for people of all ages who lead dynamic lives and effortlessly switch between work, relaxation, and everything in between.
We don’t believe in fixed fashion rules but inspire freedom in clothing choices. Our collections are constantly renewed, featuring fresh items that combine comfort, versatility, and character. With a keen eye for style and innovation, we always bring the latest trends, translated into wearable and timeless looks.
At Labels of Amsterdam, we bring our principles to life by making fashion more responsible and actively contributing to a sustainable future – both for your wardrobe and the planet. Quality is central to us. Every design is carefully crafted, from the first technical sketches to selecting fabrics and creating inspiring mood boards. Every detail reflects our passion for refinement and attention to detail. By embracing timeless styles and quality materials, we create garments that not only feel modern and stylish but also last a long time.